25, Jan, 2020
Make marketing great again

Marketing

Marketing, by nature, is constantly evolving in response to business environment, consumers, contemporary culture, technology and other forces shaping the world. The past decade’s frenetic pace of change has made Marketing one of the most exciting and challenging functions in business and commerce, one that’s continuously morphing. Consider the ‘Chief […]

Conjure up your best memes, because the Ethereum Marketing DAO, a decentralized autonomous organization that comprises over 50 of blockchain’s finest marketing personnel, is now welcoming proposals about how to market Ethereum. Fill in the form before next Sunday, and you (yes, you!) can submit an idea for a project that you think would help market […]

The Interactive Advertising Bureau’s second annual Direct Brand Summit late last month was a meaty conference, chock full of insights. Even if you’re not in the direct-to-consumer ecosystem, the event offered wisdom into how retail is evolving, and the advantages of DTC and incumbent brands. The conference also offered a mix of […]

A Bristol-based digital marketing agency has won three new clients. Loom is to provide services to energy switching service Flipper, as well as apprenticeship training and development specialist Lifetime Training, and software business Ghyston. Flipper will be focussing on pay-per-click (PPC) services while work for Ghyston will be building upon […]

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]

West Bengal, India, Oct 11, 2019 Innovative technologies have always been a norm for empowering new and old businesses. In this competitive era, it has been seen that the revenue generation of a company is directly proportional to the development done in the field of technology.Studies have shown that digital […]

Historically, the practice of sponsorships has followed a “brand message first, fan experience second” cadence. In the past, brands tended to value recognition over engagement and poured their sponsorship dollars into naming rights, signage and logo placement to stand out. Through partnerships, brands expected to reap the benefits of this […]

The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have a coherent, comprehensive digital marketing strategy to stand out in a saturated market. That’s why companies continue to pay the big bucks to growth hackers and marketing experts. Cut off a […]

For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in […]

Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off. Influencer marketing gives brands of all sizes a […]