23, Jan, 2022
Content Marketing: A Modern Guide

Marketing

What is content marketing? Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There are four forms of content: Written word Audio Video Images We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds […]

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness, increase lead quality. You want your business to grow and your customer to feel engaged. Since there are a lot of goals […]

When researching to write your own articles — or just educating yourself on trends and best practices in today’s marketing world — it’s important to read a variety of marketing blogs to gather different perspectives and apply them to your campaigns. The following list are some of our favorite content […]

Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening. Today’s chief executive faces a baffling dilemma. Change […]

In this pacey digital world, static content seems to have become a thing of the past. Surprised? You always thought a professional website design, comprehensive blogs and interesting social media posts can help you boost your business on the web? Well, the time has changed. All thanks to the ever-increasing […]

For many tech brands the target is fairly narrow. At Dell, the opposite holds true. COVID-19 disruptions have amplified the already formidable task of guiding strategy. I recently asked Dell CMO Allison Dew how she has been approaching the challenges of steering marketing strategy forward. Paul Talbot: In what ways has the pandemic […]

If you pursued a marketing degree in the last fifty years, you’re probably more than passingly familiar with The Five P’s: Product, Price, Place, Promotion, and People. They’re the traditional pieces of the marketing puzzle that, when put together, should reveal your go-to-market strategy by answering the questions: What am I […]