22, May, 2019
Stop Having One-Night Stands With Your Marketing

Marketing

Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). Survey respondents were from North America, Latin America, Asia-Pacific, and Europe. […]

When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed […]

The hashtag wave seems to have gripped brand marketing plans. Whether one talks of creating awareness, increasing visibility, showcasing content or encouraging audience participation, brands increasingly believe that creating a hashtag, or even latching onto trending user generated ones, works wonders. Looking back, the #IceBucketChallenge in 2014, the longest running […]

If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’s not an issue when you’re an enterprise level business that has the resources to spend on marketing. These types of businesses may even have an entire marketing department […]

In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium.DEREK SIMPSON PHOTOGRAPHY In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, […]

Mergers and acquisitions (M&A) in the marketing world reached $33 billion in 2018, an increase of 144 percent on the previous year, according to consultancy R3. Technology companies rather than agency holding groups were the biggest spenders last year, with Adobe’s $4.75 billion acquisition of software firm Marketo being the […]