16, Feb, 2019
Calmness and Confidence Fuel Second Wind of Karthik’s Career

Author: Josep

Božidar Abramović of Omnicom Media Group was elected the new chairman of the Marketing Association of Croatian Chamber of Commerce (HGK) at its latest session. Asked about the priorities, he said that “The first goal is to secure better marketing legislation.” Abramović has been at the helm of Omnicom Media Group for 12 years and […]

The rise of voice assistants has put a new customer-facing channel on the map for marketers. The promise is clear: voice-enabled devices operate as a fine blend of digital and physical realities, which makes room for truly contextual interactions with users. But with voice technology so young, it’s still unclear if it […]

For those over 50 and gainfully employed, a new study says you have a 56% chance that you’ll be let go before you’re ready to retire, risking substantial income loss. The study supports my own observations via client work that there is no real job security, only “career security.” In a sense employees […]

Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). Survey respondents were from North America, Latin America, Asia-Pacific, and Europe. […]

When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed […]

The hashtag wave seems to have gripped brand marketing plans. Whether one talks of creating awareness, increasing visibility, showcasing content or encouraging audience participation, brands increasingly believe that creating a hashtag, or even latching onto trending user generated ones, works wonders. Looking back, the #IceBucketChallenge in 2014, the longest running […]

If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’s not an issue when you’re an enterprise level business that has the resources to spend on marketing. These types of businesses may even have an entire marketing department […]

In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium.DEREK SIMPSON PHOTOGRAPHY In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, […]

The energy trade is burning up. The energy ETF (XLE) just posted its biggest monthly gain since 2015, buoyed by oil’s bestJanuary since 1983. Frank Cappelleri, chief market technician at Instinet, said that kind of advance could fuel an even bigger crude rally which may spill over into energy stocks. […]