16, Feb, 2019
Change Of Legislation – The Marketing Priority In The Balkans

Marketing

Božidar Abramović of Omnicom Media Group was elected the new chairman of the Marketing Association of Croatian Chamber of Commerce (HGK) at its latest session. Asked about the priorities, he said that “The first goal is to secure better marketing legislation.” Abramović has been at the helm of Omnicom Media Group for 12 years and […]

The rise of voice assistants has put a new customer-facing channel on the map for marketers. The promise is clear: voice-enabled devices operate as a fine blend of digital and physical realities, which makes room for truly contextual interactions with users. But with voice technology so young, it’s still unclear if it […]

Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). Survey respondents were from North America, Latin America, Asia-Pacific, and Europe. […]

When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed […]

The hashtag wave seems to have gripped brand marketing plans. Whether one talks of creating awareness, increasing visibility, showcasing content or encouraging audience participation, brands increasingly believe that creating a hashtag, or even latching onto trending user generated ones, works wonders. Looking back, the #IceBucketChallenge in 2014, the longest running […]

If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’s not an issue when you’re an enterprise level business that has the resources to spend on marketing. These types of businesses may even have an entire marketing department […]

In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium.DEREK SIMPSON PHOTOGRAPHY In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, […]

Christine Mushi | Bloomberg | Getty Images Cows stand at the Lookout dairy farm in North Hatley, Quebec, Canada on Wednesday, Sept. 5, 2018. Canadian dairy farmers are fuming over the renegotiated trade deal with the U.S. due to concessions Ottawa made that could lead to hundreds of millions in […]

China is already planning for next year’s international import expo. SHANGHAI, China — China’s largest city rolled out the red carpet this week to help President Xi Jinping try to show other nations how serious his country is about becoming their best customer. By official figures, more than 400,000 buyers […]

Chinese President Xi Jinping promised on Monday to lower tariffs, broaden market access and import more from overseas at the start of a trade expo designed to demonstrate goodwill amid mounting frictions with the United States and others. The Nov. 5-10 China International Import Expo, or CIIE, brings thousands of […]

Five experts on how investors should position portfolios amid US-China trade war   3:53 PM ET Wed, 19 Sept 2018 | 04:10 The trade war between the U.S. and China heated up this week. Both countries exchanged new rounds of tariffs that affect billions of dollars worth of goods and products, […]

Samsung Q4 guidance shocks: Profit 18% less than the market expected Samsung Electronics said on Tuesday that its fourth-quarter earnings likely decreased sharply due to lackluster demand in its memory chip business as well growing competition in the smartphone segment. The South Korean tech giant predicted operating profit for the […]