The Interactive Advertising Bureau’s second annual Direct Brand Summit late last month was a meaty conference, chock full of insights. Even if you’re not in the direct-to-consumer ecosystem, the event offered wisdom into how retail is evolving, and the advantages of DTC and incumbent brands. The conference also offered a mix of […]
A Bristol-based digital marketing agency has won three new clients. Loom is to provide services to energy switching service Flipper, as well as apprenticeship training and development specialist Lifetime Training, and software business Ghyston. Flipper will be focussing on pay-per-click (PPC) services while work for Ghyston will be building upon […]
Welcome to the first annual FiercePharma Marketing Awards. It’s been a long strange trip, as the saying goes, through the past decade of pharma marketing, and we’ve been intrigued observers all along the way as the field has grown and evolved. When FiercePharma decided to publish a marketing-focused edition more […]
Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]
West Bengal, India, Oct 11, 2019 Innovative technologies have always been a norm for empowering new and old businesses. In this competitive era, it has been seen that the revenue generation of a company is directly proportional to the development done in the field of technology.Studies have shown that digital […]
Historically, the practice of sponsorships has followed a “brand message first, fan experience second” cadence. In the past, brands tended to value recognition over engagement and poured their sponsorship dollars into naming rights, signage and logo placement to stand out. Through partnerships, brands expected to reap the benefits of this […]
The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have a coherent, comprehensive digital marketing strategy to stand out in a saturated market. That’s why companies continue to pay the big bucks to growth hackers and marketing experts. Cut off a […]
For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in […]
Leads. New customers. Revenue growth. These are music to any B2B marketer’s ears. So how do business to business (B2B) companies generate leads, customers and revenue growth? Well, there’s everything from SEO to advertising to strategic partnerships, as well as marketing automation, content marketing and event marketing. What do many marketers […]
Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off. Influencer marketing gives brands of all sizes a […]
We often choose to visit a live concert than listening to the exact same music at home. Similarly, we feel different while watching live cricket versus seeing it over television. Probably, there is something instinctively different about being a part of something as opposed to merely witnessing it through technological […]
Figuring out the best way to rejigger the marketing mix continues to be a challenge. But for marketers, in some ways, everything old is new again: Many are moving away from relying so heavily on Facebook and Instagram and reconsidering TV. Here is a sampling of what brand marketers, gathered […]
These days, the marketing playbook for any innovative company looking to scale must include automation, AI, and machine learning. The rapid data analysis and subsequent predictive algorithms that machine learning allows is a sure-fire way to reach new customers–and quickly. But what if you’re a small but beloved business that […]
According to data from Startup Grind, it can take anywhere from 10 to 38 weeks to build an app. Within this time frame the amount of time required to finish the project largely depends on the scope of the app and the number of features included. Developers have to allot time for […]
Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors […]
