22, Sep, 2020
Sales pitch: A V-shaped recovery that may vanish soon

Marketing

For many tech brands the target is fairly narrow. At Dell, the opposite holds true. COVID-19 disruptions have amplified the already formidable task of guiding strategy. I recently asked Dell CMO Allison Dew how she has been approaching the challenges of steering marketing strategy forward. Paul Talbot: In what ways has the pandemic […]

If you pursued a marketing degree in the last fifty years, you’re probably more than passingly familiar with The Five P’s: Product, Price, Place, Promotion, and People. They’re the traditional pieces of the marketing puzzle that, when put together, should reveal your go-to-market strategy by answering the questions: What am I […]

Americans prioritize companies that are responsible (86 percent), caring (85 percent), advocate for issues (81 percent), protect the environment (79 percent) and give back to important causes (73 percent), according to a study by Porter Novelli. These stats showcase the fact that cause marketing is on the rise. Cause marketing is defined as “the cooperative […]

If you read Entrepreneur, chances are you have aspirations beyond what you’re currently doing. Whether you want to build your own business from the ground up or supplement your income towards bigger goals and dreams, having a side hustle can be the seed for something special. And digital marketing is one […]

Marketing, by nature, is constantly evolving in response to business environment, consumers, contemporary culture, technology and other forces shaping the world. The past decade’s frenetic pace of change has made Marketing one of the most exciting and challenging functions in business and commerce, one that’s continuously morphing. Consider the ‘Chief […]

Conjure up your best memes, because the Ethereum Marketing DAO, a decentralized autonomous organization that comprises over 50 of blockchain’s finest marketing personnel, is now welcoming proposals about how to market Ethereum. Fill in the form before next Sunday, and you (yes, you!) can submit an idea for a project that you think would help market […]

The Interactive Advertising Bureau’s second annual Direct Brand Summit late last month was a meaty conference, chock full of insights. Even if you’re not in the direct-to-consumer ecosystem, the event offered wisdom into how retail is evolving, and the advantages of DTC and incumbent brands. The conference also offered a mix of […]

A Bristol-based digital marketing agency has won three new clients. Loom is to provide services to energy switching service Flipper, as well as apprenticeship training and development specialist Lifetime Training, and software business Ghyston. Flipper will be focussing on pay-per-click (PPC) services while work for Ghyston will be building upon […]

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]