19, Aug, 2019
Account-Based Marketing For More Sales And Bigger Deals

Marketing

Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off. Influencer marketing gives brands of all sizes a […]

Figuring out the best way to rejigger the marketing mix continues to be a challenge. But for marketers, in some ways, everything old is new again: Many are moving away from relying so heavily on Facebook and Instagram and reconsidering TV. Here is a sampling of what brand marketers, gathered […]

According to data from Startup Grind, it can take anywhere from 10 to 38 weeks to build an app. Within this time frame the amount of time required to finish the project largely depends on the scope of the app and the number of features included. Developers have to allot time for […]

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors […]

The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]

In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts. Your marketing is the link between your product and your […]

The three oil marketing companies (OMCs)—Hindustan Petroleum Corp Ltd, Bharat Petroleum Corp Ltd and Indian Oil Co Ltd—reported good numbers on a quarter-over-quarter basis in the March 2019 quarter due to a surge in marketing segment earnings, ranging from 80 percent to 130 percent. But gross refinery margins (GRMs) across […]

Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]

That’s the core question at the heart of ‘It Takes,’ the first global marketing campaign of the Women’s Tennis Association (WTA) since 2015. Based on an idea by boutique brand experience agency Stevie & Fern in St Petersburg, Florida, the WTA asked more than 140 players, ranging from those in […]