What is content marketing? Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There are four forms of content: Written word Audio Video Images We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds […]
So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness, increase lead quality. You want your business to grow and your customer to feel engaged. Since there are a lot of goals […]
Unfortunately, you can’t just get a degree in content marketing and stop learning about it for the rest of your career. But you likely figured that out as soon as you got your first job. The field changes much too quickly, from what grabs audiences’ attention, to the words your […]
Are you hoping to take your blog to the next level? Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. With each one, we’ll inspect a particular aspect […]
The term blog comes from the combination of “web” and “log” or “weblog,” and was eventually shortened to “blog.” In the 1990s when blogs first appeared, they were primarily online diaries, where people would provide personal accounts of their lives. They since have grown to include writing and media on topics […]
When researching to write your own articles — or just educating yourself on trends and best practices in today’s marketing world — it’s important to read a variety of marketing blogs to gather different perspectives and apply them to your campaigns. The following list are some of our favorite content […]
As a marketer, I sometimes feel that we ride a six-month wave of trends, fashions so to speak, that flare up and then pass away. And like fashions, being on the wrong side of a trend is being out of the loop. As marketers, we can’t ignore trends, no matter […]
Companies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old as well as the new economy. A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it […]
Change is the dominant fact of life in every business today. And the ability to master and exploit change has become one of the most sought-after management skills. This is particularly true in marketing, where the very tempo of change is constantly quickening. Today’s chief executive faces a baffling dilemma. Change […]
San Francisco is home to many startups and market research agencies in San Francisco are great partners to them. About 90% of startups fail. What makes the 10% exempt from this fate? Well, there is no single and short answer, but there is always something about a successful strategy, a “visionary” […]
In 2020, the outbreak of COVID expedited the adoption of e-commerce at an astronomical rate. Historically retail-focused brands were forced to find a way to sell directly to the consumer, and those previously set up for direct-to-consumer selling saw major booms in data across the board. This new norm has […]
The outgoing U.N. envoy for Myanmar says “civil war” has spread throughout the country and the international community should consider measures aimed at replacing the military junta’s leaders with people who are more constructive and want to find a peaceful solution to the army’s ouster of the elected government. Christine […]
Kolkata | New Delhi: There’s a V-shaped demand recovery in major consumer goods segments but that V may not last long. Across phones, consumer durables, apparels, shoes — in both online and offline stores — demand is close or equal to pre-lockdown levels. In certain products, the buying-spree is remarkable. […]
For many tech brands the target is fairly narrow. At Dell, the opposite holds true. COVID-19 disruptions have amplified the already formidable task of guiding strategy. I recently asked Dell CMO Allison Dew how she has been approaching the challenges of steering marketing strategy forward. Paul Talbot: In what ways has the pandemic […]
Sales and marketing both play vital roles in business growth and brand image. With the rise of the next black swan events, businesses are striving to adapt in the face of changing circumstances and need to rethink their strategy for getting all parts of the organization aligned. In theory, sales […]
