The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]
In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts. Your marketing is the link between your product and your […]
What’s trending in content marketing and SEO these days? Let’s say this: Content is more important than ever. More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google. Ready to learn more? These are the five content marketing […]
The three oil marketing companies (OMCs)—Hindustan Petroleum Corp Ltd, Bharat Petroleum Corp Ltd and Indian Oil Co Ltd—reported good numbers on a quarter-over-quarter basis in the March 2019 quarter due to a surge in marketing segment earnings, ranging from 80 percent to 130 percent. But gross refinery margins (GRMs) across […]
What is data-driven marketing? Good question. To understand why it is important, try asking instead: what is marketing without data? Let’s look at this another way. Which do you prefer: carrying out your marketing activities based on gut instinct, or making decisions based on data rather than intuition or opinion? […]
Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]
That’s the core question at the heart of ‘It Takes,’ the first global marketing campaign of the Women’s Tennis Association (WTA) since 2015. Based on an idea by boutique brand experience agency Stevie & Fern in St Petersburg, Florida, the WTA asked more than 140 players, ranging from those in […]
Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones and our growing reliance on a constantly connected world, it’s impact has only continued to grow. However, we have witnessed a fast-evolving industry as technology has changed the way consumers […]
A common attack levied at marketers is the failure to demonstrate value. Somebody who regularly tweets about this is Mark Stouse, CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses like HP, BMC Software and Honeywell Aerospace. After some time exchanging […]
Pet influencers like wolf dog Loki have been used to take automotive ad campaigns to a new level Automakers are increasingly including influencers in their marketing strategies to reach current and new customers. With social media becoming a key component of automotive marketing, top brands are turning to sites like […]
It’s something of a quaint notion, the idea that what we buy we must touch first. Close to a quarter of apparel sales now take place online. But our need to touch something, not just for settling in on the right size or identifying a comfortable texture, goes well beyond […]
Vanguard is launching its first-ever actively managed mutual fund focused on environmental, social and governance factors. ASSOCIATED PRESS Vanguard, the $5.3 trillion-in-assets behemoth that popularized index investing, announced it’s jumping on the ESG bandwagon. ESG strategies consider environmental, social and governance factors when choosing stocks and bonds. It’s Wall Street’s latest […]
Marketing is one of the most important tools in the business ecosystem these days. It is not a magic wand that can set anything straight and right with the swirl of a stick. Marketing requires a series of intelligent moves and playing your cards right. Moreover, coming to the app […]
There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance. Along the way, they also become more and […]
The 2019 officers and trustees of the Internet Mobile Marketing Association of the Philippines (IMMAP). Handout MANILA — The Internet Mobile Marketing Association of the Philippines pushed for digital marketing excellence as it announced its 2019 officers and board members during a recent general meeting. The core of IMMAP’s vision this […]
