Vanguard is launching its first-ever actively managed mutual fund focused on environmental, social and governance factors. ASSOCIATED PRESS Vanguard, the $5.3 trillion-in-assets behemoth that popularized index investing, announced it’s jumping on the ESG bandwagon. ESG strategies consider environmental, social and governance factors when choosing stocks and bonds. It’s Wall Street’s latest […]
Marketing is one of the most important tools in the business ecosystem these days. It is not a magic wand that can set anything straight and right with the swirl of a stick. Marketing requires a series of intelligent moves and playing your cards right. Moreover, coming to the app […]
There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance. Along the way, they also become more and […]
The 2019 officers and trustees of the Internet Mobile Marketing Association of the Philippines (IMMAP). Handout MANILA — The Internet Mobile Marketing Association of the Philippines pushed for digital marketing excellence as it announced its 2019 officers and board members during a recent general meeting. The core of IMMAP’s vision this […]
Video marketing is as important for any brand as is having a social media presence. While reading content online helps broaden one’s horizon, how many people are interested in reading about a brand? Not many. While watching videos on television has also become passé, online videos have become the secret […]
Like the Internet, social media, and mobile before, blockchain technologiesrepresent a significant opportunity for enterprise marketers to reduce the cost of marketing operations, create more unique customer experiences, build improved customer relationships, and reduce corporate risk. We’ve been tracking the landscape of companies emerging to disrupt marketing with blockchain technology, and, since our first […]
Božidar Abramović of Omnicom Media Group was elected the new chairman of the Marketing Association of Croatian Chamber of Commerce (HGK) at its latest session. Asked about the priorities, he said that “The first goal is to secure better marketing legislation.” Abramović has been at the helm of Omnicom Media Group for 12 years and […]
The rise of voice assistants has put a new customer-facing channel on the map for marketers. The promise is clear: voice-enabled devices operate as a fine blend of digital and physical realities, which makes room for truly contextual interactions with users. But with voice technology so young, it’s still unclear if it […]
A serial dater can be male or female and young or old, but what they have in common is they date an obscene amount of people in a short span of time. Fair or unfair, celebrities like Taylor Swift, John Mayer and Leonardo DiCaprio get accused of serial dating. “Finding […]
Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). Survey respondents were from North America, Latin America, Asia-Pacific, and Europe. […]
When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed […]
The hashtag wave seems to have gripped brand marketing plans. Whether one talks of creating awareness, increasing visibility, showcasing content or encouraging audience participation, brands increasingly believe that creating a hashtag, or even latching onto trending user generated ones, works wonders. Looking back, the #IceBucketChallenge in 2014, the longest running […]
If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’s not an issue when you’re an enterprise level business that has the resources to spend on marketing. These types of businesses may even have an entire marketing department […]
In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium.DEREK SIMPSON PHOTOGRAPHY In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, […]
Ty Wright | Bloomberg | Getty Images An ‘Open House’ sign is displayed in the front yard of a home for sale in Columbus, Ohio. U.S. home sales tumbled to their lowest level in three years in December and house price increases slowed sharply, suggesting a further loss of momentum […]
