20, Jun, 2019
Is Your Marketing Working? You Won’t Know Till You Test It

Your

In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts. Your marketing is the link between your product and your […]

Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]

The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Sales Navigator is LinkedIn on steroids: A completely separate appli­cation designed to meet salespeople’s needs. Subscriptions range from $64.99 per month for an annual personal subscription to $99.99 per month for an […]

Pace your career by decade, not accomplishment.JONATHANBORBA/UNSPLASH When it comes to managing our careers, we tend to think of our five year plans more than our long-term legacy, and that can ultimately hold us back in ways we don’t initially realize. Though there’s certainly no one set of prescriptive advice […]

Marketing is one of the most important tools in the business ecosystem these days. It is not a magic wand that can set anything straight and right with the swirl of a stick. Marketing requires a series of intelligent moves and playing your cards right. Moreover, coming to the app […]

Video marketing is as important for any brand as is having a social media presence. While reading content online helps broaden one’s horizon, how many people are interested in reading about a brand? Not many. While watching videos on television has also become passé, online videos have become the secret […]

If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’s not an issue when you’re an enterprise level business that has the resources to spend on marketing. These types of businesses may even have an entire marketing department […]

As Super Bowl celebrations become increasingly focused on food over the last 10 years, prices for game day favorites rise and fall with fans’ demand. In an annual survey, the National Retail Federation found a 15 percent increase over about a decade in the number of people planning to buy […]

Seeing across all aspects of a contingent workforce and incorporating full-time employee data — known as total talent management — is critical to better resource planning and making smarter, more strategic decisions to drive cost savings and program efficiency. Organizations can enhance their sourcing efforts by embracing business intelligence-based tools […]

Entrepreneurs are problem solvers. Whether it is on the side or full-time, a business starts when entrepreneurs recognize that a problem needs a solution and they are confident enough that their value proposition is going to solve this problem. Soon after taking the entrepreneurial plunge, what was once a challenge […]