18, Jun, 2019
Influencer marketing spending is on the rise

Is

The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]

In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts. Your marketing is the link between your product and your […]

A common attack levied at marketers is the failure to demonstrate value. Somebody who regularly tweets about this is Mark Stouse, CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses like HP, BMC Software and Honeywell Aerospace. After some time exchanging […]

A 93-year-old bank in Tamil Nadu is moving to Mumbai. The boards of Lakshmi Vilas BankNSE 4.98 % (LVB) and IndiabullsNSE 6.14 %Housing Finance this week approved the merger between the two to create what would be known as the ‘Indiabulls Lakshmi Vilas Bank’, with a combined loan book of Rs 1.23 lakh […]

Right now, Congress has a big opportunity to help small business. And while the nature of the opportunity is tremendous, and historic, it may not fit with common perceptions about what type of policies really help local or family-owned companies. The issue before Congress? Approval of a major international trade agreement. […]

A busy high street scene with a couple holding hands and walking past fashion shopsGETTY A UK parliamentary inquiry into the decline of high streets and town centers has issued a proposal for an online sales tax to help secure their future. “The High Streets and Town Centres in 2030 […]

The rise of voice assistants has put a new customer-facing channel on the map for marketers. The promise is clear: voice-enabled devices operate as a fine blend of digital and physical realities, which makes room for truly contextual interactions with users. But with voice technology so young, it’s still unclear if it […]

When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs. The MarTech® Conference was designed […]

In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium.DEREK SIMPSON PHOTOGRAPHY In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, […]

Pete Najarian The short-term outlook of many in the options market has veteran trader Pete Najarian holding the fewest number of trades in his career, he told CNBC on Wednesday. “I have the smallest amount of equity in the options world that I’ve ever had since I’ve been trading,” Najarian, […]

China is already planning for next year’s international import expo. SHANGHAI, China — China’s largest city rolled out the red carpet this week to help President Xi Jinping try to show other nations how serious his country is about becoming their best customer. By official figures, more than 400,000 buyers […]

Stephanie Keith | Getty Images Tim Cook, CEO of Apple laughs while Lana Del Rey (with iPad) takes a photo during a launch event at the Brooklyn Academy of Music on October 30, 2018 in New York City. Apple doesn’t have the greatest track record when it comes to disrupting […]

The worst could be over for the iPhone, according to top Apple analyst Ming-Chi Kuo. The analyst with TF International Securities — among the first to point to shrinking handset sales — now sees “limited downside risks for Apple and iPhone suppliers’ share prices.” iPhone shipments for Apple’s fiscal second […]