14, Oct, 2019
A Guide To ‘Fan-First’ Marketing In A Transformative Industry

In

Historically, the practice of sponsorships has followed a “brand message first, fan experience second” cadence. In the past, brands tended to value recognition over engagement and poured their sponsorship dollars into naming rights, signage and logo placement to stand out. Through partnerships, brands expected to reap the benefits of this […]

A major event aimed to inspire entrepreneurial spirit took place last week courtesy of Invest Saint Lucia (ISL) as part of a campaign to bring out the best business ideas on the tiny island. The Saint Lucia Entrepreneurship Meetup 2019 was held in Pointe Seraphine and featured talks from the Caribbean nation’s top businessmen and women, including Nydia Norville (Choiselle), […]

August’s retail sales could be muddied by the negative payback from Amazon Prime Day promotions that sent July sales sharply higher. Friday’s August retail sales report is the last big economic report before the Fed begins its two-day meeting Tuesday. Economists expect a gain of just 0.2%, after a much better than expected […]

New Delhi: Retail sales of automobiles across the country fell by 6% year on year to 1654535 units in July, as consumption demand continues to remain subdued due to the overall slowdown in the economy and lack of credit availability, data released by Federation of Automobile Dealers Associations on Monday showed. Passenger vehicle manufacturers resorted […]

Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off. Influencer marketing gives brands of all sizes a […]

The slowdown in the automobile sales has taken a hit on motor vehicle insurance premiums, with the public sector New India Assurance Co Ltd registering a six per cent decline in Q1 of FY20. “The motor vehicle insurance market was not buoyant as the vehicles sales was down. But we […]

Honda Car India sales have dropped by 41.4 per cent in June 2019 selling 10,314 units in the domestic market as compared to 17,602 units which were sold in the same month last year. In the same month, the Japanese carmaker exported 252 units. Honda is among the top five carmakers in […]

Shipping containers stacked at Kwai Tsing Container Terminal, operated by Hong Kong International Terminals Ltd. Paul Yeung/Bloomberg © 2017 BLOOMBERG FINANCE LP If you have not noticed by now, President Trump has a fetish with international commerce in merchandise.  That might be understandable a century ago, when trade among countries […]

The European Commission has released its latest Trade and Investment Barriers Report (TIBR), laying out barriers to international trade across the EU. The report identifies a total of 425 measures restricting international trade in countries outside the EU – a record high – with 45 new trade barriers established in […]