Running low on blog post ideas?
Your blog is a huge asset and can be used as a tool to foster a community, while driving sales.
But you need content ideas to make it work.
In this post, you will find 60 blog post ideas you can use to craft content that grows your business.
These blog post ideas are ideal for entrepreneurs, marketers, and businesses alike.
1. Current trends
People love to learn what the current trend is this week. Whether they’re on Twitter looking at what’s trending or reading a post on the latest happenings in their industry, a current trend blog post is an easy addition to your content schedule.
While you can look at what’s hot now, a great way to use this idea is to predict what the trends will be in the future. For example, Designmodo looked at website design trends for 2020.
2. Report current news in your industry
Depending on your business, there could be breaking news in your industry that might alarm or cause questions from your audience.
This is none truer than when Google announced their new mobile-friendly rules for popups to the masses. Since OptinMonster’s business revolves around lead capture and popups, there were some concerns from their customers.
The owner, Syed Balkhi, wrote a post on the blog on how this news affects OptinMonster.
3. Post a case study
Case studies are a great way to show how valuable your product or service is. They may be even more powerful than a testimonial since they show a real person having success with your product or service.
Woobox helps you run marketing campaigns through social contests, sweepstakes, and giveaways. They feature case studies on their blog of how using their service can help businesses reach their goals.
4. Interview an expert
For some businesses, interviewing an expert in your industry is a good way to give your audience true value. Industry experts usually have insider tips and strategies that they can share with your audience, providing them with valuable knowledge.
Pagewiz is a landing page optimization tool and part of their blog strategy is to do case studies and also interview industry experts.
5. Showcase a new feature
Part of having a business blog is to keep customers or clients updated about new features or services. While the blog post itself isn’t highly engaging, it is highly informative and valuable to your target audience.
Dropbox recently released Dropbox Paper, a way for your team members to have one central place for all their notes and work. Their blog post showed three ways their readers can use Dropbox Paper for their next meeting.
6. Point out common mistakes
People love mistakes. Not making them, but reading about them. In fact, the click-through rate for negative superlatives in your headline is 63% higher than headlines that use positive superlatives.
As an example, Hootsuite has a blog post on what social media marketers are getting wrong about SEO.
Note from Adam: Be careful with injecting too much negativity into your headlines.
Sure, being more negative can often translate into more traffic. After all, more traffic is what we want, right?!
But the truth is that too much negativity, when it’s not needed, means venturing into click-bait territory.
A good example are those ‘SEO is dead’ type blog posts – they paint a bleak picture that just isn’t true.
So, the key is to ensure that you avoid making your readers think: ‘wow, that’s 5 or so minutes I’ll never get back…’ – that only serves as a way of losing trust with your audience.
7. Write a how-to post
One of the most popular types of blog posts is a how-to. Why? Because people search online for answers to their problems. And a how-to post can provide those answers.
It also lets readers know that it’s a specific post that will dive into one thing. For example, on the Elegant Themes blog, they have a post about how to do advanced photo editing in the back end of WordPress.
This post is a comprehensive step-by-step guide on how to edit photos in WordPress.
8. Meet the staff
While your About Us page will hold the most information about the people in your business, writing a blog post about your staff can help your audience relate to your business on a more personal level.
This is also an excellent way to introduce your audience to one person on your team.
Starbucks does a wonderful job featuring baristas from all over on their blog and on Instagram too.
9. How customers use your product
People, generally, are nosey. We like to know what other people are doing or thinking. So, why not satisfy their curiosity on your blog? Report on your blog how customers use your product in their life.
Evernote has a series called, How Evernoters Use Evernote. They show how people use their product, which helps highlight a lot of little things about the product that may not have been mentioned in detail before.