The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation:
- LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month.
- More than 80% of B2B leads that are socially generated, come directly from LinkedIn.
- Around 80% of total business leads come from LinkedIn while only 20% come from platforms such as Facebook, Twitter, and Instagram combined.
All these stats are providing one important information: in case you’re not using the LinkedIn platform effectively, your business is possibly missing out on excellent leads. Although your company likely has a presence on this networking site, chances are there’s lots more you could do to use LinkedIn to its full potential. From targeted and user-friendly content to new methods of lead generation, here are five Marketing trends on LinkedIn that can boost your Marketing strategy.
Content Is Still the King
Utilizing your business’ LinkedIn profile to publish a useful and ground-breaking piece of content will give potential leaders the materials to completely comprehend how your product functions and how their organization stands to profit from it. There is no better platform other than LinkedIn for your Blog, Video and Infographics posting.
Today’s B2B Marketing trends entreat you to identify your target audience rather than enlarging the pool. Building up a more targeted audience will bring more qualified traffic – and for B2B organizations, quality always beats quantity.
Measure What Matters
The majority of B2B marketers often use metrics like CTR (Click-Through-Rate) or Video views for campaign performance measurement. However, when you look at new B2B Marketing trends on LinkedIn, you should also consider other forms of measurement.
Don’t Underestimate the Power of Smaller Audience
LinkedIn allows B2B organizations to fabricate connections with clients and experts who can provide a huge impact on what items, frameworks, and systems their company uses.
Creating LinkedIn groups and connecting with single contributors can be another point of access, allowing you to pick up help for your product from inside the business.
Be the Toughest Leader
You can use LinkedIn’s built-in functionality of networking to create an image of your brand and gain the trust of your audiences by sharing the business sector news on your profile, connecting with different organizations, and encouraging your clients to post compelling content on their own channel.
With the rapidly growing content visibility, advertising options and the ability to target the desired audience at every level, the time invested in LinkedIn Marketing is surely worth. To leverage the advantage of using LinkedIn for your business, you need to stay up-to-date with LinkedIn’s most powerful trends.