16, Feb, 2019
Salesforce Study Identifies Major Marketing Trends

trends

Salesforce recently published the fifth edition of its State of Marketing report. The new report is based on a survey that was fielded between August 13th and September 23rd of last year, and produced 4,101 responses from marketing leaders (manager or higher). Survey respondents were from North America, Latin America, Asia-Pacific, and Europe. […]

Diageo CEO: Consumers moving from beer to more premium spirits   14 Hours Ago | 02:25 British distiller Diageo is dodging consumer confidence headwinds by taking advantage of trends in alcohol and drinking preferences, CEO Ivan Menezes told CNBC on Thursday. “We are benefiting from consumer trends where people are drinking […]