Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects.
But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing.
Staring at a blank, white page can be almost as terrifying as giving a speech. One way to ease blank page syndrome is the writing prompt – a word, phrase, question, photo, or other trigger designed to get the creative juices flowing!
Do not fear the blank page!
Unless you’re a small-business owner, you probably won’t be able to address all of these questions yourself. That’s a great opportunity to interview other subject-matter experts within your organization – and that’s part of the fun.
Here are 50 business blog ideas to help you fall back in love with blog writing.
Business Blog Ideas Listed By Category
The sky’s the limit when it comes to brainstorming business blog topics and posts. Even if your company sells to a very niche market, there’s a wide variety of worthwhile blog topics that will engage your target audience. Think about it this way: any idea that your audience will find engaging, helpful, informative, and valuable is fair game for a blog post.
Customer experience blog ideas
It’s important for your business blog to strike a personal connection with your audience and make them feel like your company understands them as human beings. So, you can never go wrong writing about customer experience -— whether you’re highlighting specific success stories or providing useful product tips.
- What is your most inspiring customer success story?
- Who has been your longest customer? What is your relationship like?
- What insider tips and tricks can you share so your customers can get more out of your product(s)?
- What do you love most about your customers? What makes them stand out? How do your customers help your business succeed and grow?
- What is a commonly asked question from your customers? Answer it.
Company-focused blog post ideas
It’s hard for brands to stand out from one another in today’s crowded B2B space. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level. Your blog is the best place to tell your audience more about who your company is, where it came from, and where it’s going.
- What events led to the moment you decided to launch your business?
- Write a day-in-the-life post about your day, your business partner, or whoever else makes your business run smoothly.
- What are your top business priorities for the next 12 months?
- What business tools do you use every day and could you not live without? (Be sure to let the other companies know you’re writing about them – they might share your blog!)
- What is the story behind your company name or logo?
- Give a sneak peek of a new product/service. What was the motivation for its creation? What problems will it aim to solve?
- At what point did you know that your company had “made it”? What did you do next?
- What environmental initiatives is your company working on?
- What diversity initiatives is your company working on?
- What’s the one thing you wish people knew about you, your business, or your product?
- What are the most unusual ways people use your product?
Industry-focused writing prompts
Beyond your audience and your brand, you can also leverage your blog to discuss relevant topics within your given industry. This approach will establish your brand as an industry authority, and establish your blog as the place to go to stay up-to-date on the latest news and trends.
- What’s the biggest story or controversy in your industry right now? What do you think?
- What industry predictions do you have for the year? How are you working to keep up?
- Interview an expert in your industry.
- Do a weekly link roundup of the most popular blog posts in your industry.
- Share and comment on an excerpt from your latest whitepaper, ebook, or case study. Invite readers to download the full version.
- Share your experience at a recent conference or industry event. What did you do? What takeaways did you leave with?
- Present key findings from recent research in your industry. Do you agree or disagree with them? What’s your take?
- What fascinates you about your industry?
- Argue against a commonly held belief.
- Reveal an interesting, unusual, or even shocking industry secret.
- What’s the one thing you hate most about your industry? What would you change?
- What does the latest industry trend mean for your business and industry? How does it affect your customers? What do you like or dislike about it?
Business lesson blog-writing prompts
It’s important to remember that your blog competes with many others within your industry. Meaning, your competitors are likely writing about many of the same topics you are. To stand out, we recommend you pull back the curtain and write about experiences that are specific to your company, or even specific to the individual author. Discuss mistakes, triumphs, and the lessons you’ve learned from both.
- What is your biggest regret about your business? If you could go back and do one thing differently, what would it be?
- What’s the best decision you’ve made with your business? What led to that decision?
- Reflect on the biggest problem or struggle that your business has faced. How did you overcome it?
- What business advice didn’t work for you?
- What advice would you give to someone looking to start a career in your industry or niche? What advice would you give to your younger self?
- Who is or was your business mentor? What was their best lesson?
- What was your worst customer experience? What did you learn?
Blog topic ideas for personal growth
The following topic ideas are a bit more personal and informal— which shouldn’t be discouraged in B2B blogs! As long as your approach these topics in a way that provides value to your audience, they can be just as effective as the more business-focused topics.
- What books are on your bookshelf? What’s the most recent book you read?
- Which business leaders do you like following on social media?
- What are the best blogs in your industry? (Again, let the other companies know you’re writing about them – they might link back to your blog!)
- Share an epiphany you’ve had in your personal or professional life.
- What causes or issues are important to you and your business?
- How do you maintain a work/life balance? What do you do to relax?
- If you weren’t in your current job, what would you be doing instead? Why?
- What would you like to improve about yourself or your business?
- Do you have any specific productivity tips, tools, and tricks?
- What inspires you? For example, where do you love to travel, what are your favorite restaurants, or what’s one piece of technology you can’t live without?
Marketing blog post ideas
Last but certainly not least, your blog should offer specific information about marketing (or a different business field) that your audience can learn from. Whether you discuss your own marketing strategy or offer more general tips, make sure your blog provides actionable guidance that helps your readers improve their own business.
- Discuss your marketing strategy. What tactics, channels, and tools do you employ? What are the pros and cons of each?
- What are the most essential marketing skills a professional must possess to get hired?
- What keywords and queries are bringing people to your website?
- What’s the story behind your product packaging?
- Write about an event you have coming up — whether it’s an event your business is hosting, or you are attending.
- What tips and best practices have you developed that your readers can implement in their own marketing strategies?
Business Blog Post Ideas Key Takeaways
The blog topics you choose are important, but more important are the details you choose to include, and the stories you choose to tell. And these creative elements are the first to go when you get burned out. If you’ve been writing about the same things over and over, it’s time to consider a new approach. Anything that sparks an idea – or a fresh spin on an old idea – are fodder for your business blog.
Of course, the very best source of inspiration for blog writing is …. reading other blogs! Check out ours, and let us know what you think.
Or, contact our sales team today to learn how ZoomInfo uses B2B contact data to drastically scale marketing success.[“source=pipeline.zoominfo”]