02, Apr, 2020
Here’s how Kohl’s is trying to fix its women’s business

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Kohl’s knows its women’s apparel business needs work. And it has a plan to try to fix it. “Our women’s business remained challenged throughout the year,” CEO Michelle Gass told analysts during a post earnings conference call on Tuesday. “We recognize that we need a much more significant reinvention in women’s […]

At the age of 17, while doing his undergraduate course in computer science from PES University, Bengaluru, Ayush Bansal had to guide a student, who was a domestic help, in choosing the right career. Thanks to Ayush, he works at a multinational company today, earning about Rs 50,000 a month. Ayush Bansal, CEO […]

Conjure up your best memes, because the Ethereum Marketing DAO, a decentralized autonomous organization that comprises over 50 of blockchain’s finest marketing personnel, is now welcoming proposals about how to market Ethereum. Fill in the form before next Sunday, and you (yes, you!) can submit an idea for a project that you think would help market […]

The next wave of billion-dollar business ideas–the new Googles, Netflixes, and Amazons–will emerge in the next two to three years. That’s according to technology forecaster and strategist Daniel Burrus, CEO of Burrus Research. “Two to three years is fast,” says Burrus. “This is a gigantic opportunity. This is an entrepreneur’s dream.” […]

New Delhi: Indiabulls Housing Finance Limited (IBHFL) on Friday sought from the Delhi High Court an observation that the current court case should not affect the ordinary course of business of the company. The court was hearing the public interest litigation filed by an NGO against it which seeks a probe […]

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]

Carol Dweck, world-renowned Stanford University psychologist’s latest book, Mindset: The New Psychology of Success, she describes the two opposing mindsets that people possess. These outlooks are the view that each of us holds about our abilities and talents. And they may also be what is holding back your career. In a recent […]

Historically, the practice of sponsorships has followed a “brand message first, fan experience second” cadence. In the past, brands tended to value recognition over engagement and poured their sponsorship dollars into naming rights, signage and logo placement to stand out. Through partnerships, brands expected to reap the benefits of this […]