12, Oct, 2019
A Guide To ‘Fan-First’ Marketing In A Transformative Industry

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Historically, the practice of sponsorships has followed a “brand message first, fan experience second” cadence. In the past, brands tended to value recognition over engagement and poured their sponsorship dollars into naming rights, signage and logo placement to stand out. Through partnerships, brands expected to reap the benefits of this […]

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A major event aimed to inspire entrepreneurial spirit took place last week courtesy of Invest Saint Lucia (ISL) as part of a campaign to bring out the best business ideas on the tiny island. The Saint Lucia Entrepreneurship Meetup 2019 was held in Pointe Seraphine and featured talks from the Caribbean nation’s top businessmen and women, including Nydia Norville (Choiselle), […]

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Searching for the next business idea? The opportunity may be much more obvious — and closer — than you imagine. Fed up with having having a bulky wallet in his back pocket, Daniel Kane, CEO and co-founder of The Ridge, turned that frustration into a multi-million dollar brand. What started with The Ridge Wallet […]

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Ram Jethmalani, one of India’s most well-known lawyers, died on Sunday morning. He was 95. Jethmalani is survived by two sons and a daughter. His daughter Rani Jethmalani, who was also a lawyer, died a few years ago. Here are some highlights from his life and career: * Jethmalani, who was […]

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For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in […]

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Suzuki Motor Corporation plans to suspend a planned doubling of vehicle manufacturing capacity in Gujarat, reflecting continuing uncertainty in India’s automobile market. The parent of Maruti Suzuki India, the country’s largest carmaker, will restrict the capacity to 750,000 vehicles a year instead of increasing it to 1.5 million vehicles a year […]

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Anti-extradition bill protesters are sprayed with pepper spray by police in Hong Kong on 13 July. Photograph: Jack Taylor/Rex/Shutterstock The government approved the export of spying equipment to Hong Kong authorities just weeks before they launched a crackdown against activists, the Observer can reveal. The revelation has been met with outrage from human […]

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We often choose to visit a live concert than listening to the exact same music at home. Similarly, we feel different while watching live cricket versus seeing it over television. Probably, there is something instinctively different about being a part of something as opposed to merely witnessing it through technological […]

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New Delhi: Sales of renewable energy certificates dropped by 22% to 6.98 lakh units in June as compared to 8.96 lakh in the same month a year ago due to lower supply, according to official data. Indian Energy Exchange (IEX) and Power Exchange of India (PXIL) are the two power bourses […]

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