09, Dec, 2019
The 2019 FiercePharma Marketing Awards

The

This is a matter of burning shame for every Indian. That India is home to seven of the 10 most polluted cities on Planet Earth. And worse, India ranks third on the list of most polluted countries in the world. These ignominious distinctions on India come from Greenpeace International, a […]

The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have a coherent, comprehensive digital marketing strategy to stand out in a saturated market. That’s why companies continue to pay the big bucks to growth hackers and marketing experts. Cut off a […]

Rafael Nadal, who battled past an inspired Daniil Medvedev 7-5 6-3 5-7 4-6 6-4 in a thrilling final to claim his fourth U.S. Open crown, termed this night as one of the most emotional ones of his tennis career and also thanked the audience for their support. Already the King […]

Are you feeling stuck in a career path you don’t remember choosing, but you’re afraid to leave it because you feel like you can’t? Well, take heart. You’re not alone. One report found that only 27% of college graduates work in a field that is related to their chosen field of study. […]

Flipkart and Amazon are currently running their Independence Day (August 15) special sales in India. Both the online retail giants are offering hundreds of deals and offers across all major product categories. This is probably a great time to upgrade or buy a new smartphone. Flipkart and Amazon are offering […]

Titan, one of the crown jewels of the Tata Group, released its quarterly preview. While the management did not sound too upbeat on the jewellery front, top-line growth in watches and eyewear are positive takeaways. We remain bullish on the company in spite of its steep valuation. Here’s a snapshot […]

The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]

Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]

A common attack levied at marketers is the failure to demonstrate value. Somebody who regularly tweets about this is Mark Stouse, CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses like HP, BMC Software and Honeywell Aerospace. After some time exchanging […]

The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Sales Navigator is LinkedIn on steroids: A completely separate appli­cation designed to meet salespeople’s needs. Subscriptions range from $64.99 per month for an annual personal subscription to $99.99 per month for an […]

Entrepreneurs can make a meaningful difference by starting a purposeful business. Use these principles to discover and validate socially-conscious ideas that can have an impact on your community. JOHN SCHNOBRICH ON UNSPLASH For many entrepreneurs, the key motivation to start a business is seeking to solve an everyday problem or inconvenience—quite often one […]