19, Aug, 2019
The Most Important Concept For Sales Success In 2019

The

Flipkart and Amazon are currently running their Independence Day (August 15) special sales in India. Both the online retail giants are offering hundreds of deals and offers across all major product categories. This is probably a great time to upgrade or buy a new smartphone. Flipkart and Amazon are offering […]

Titan, one of the crown jewels of the Tata Group, released its quarterly preview. While the management did not sound too upbeat on the jewellery front, top-line growth in watches and eyewear are positive takeaways. We remain bullish on the company in spite of its steep valuation. Here’s a snapshot […]

The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]

Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]

A common attack levied at marketers is the failure to demonstrate value. Somebody who regularly tweets about this is Mark Stouse, CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses like HP, BMC Software and Honeywell Aerospace. After some time exchanging […]

The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Sales Navigator is LinkedIn on steroids: A completely separate appli­cation designed to meet salespeople’s needs. Subscriptions range from $64.99 per month for an annual personal subscription to $99.99 per month for an […]

Entrepreneurs can make a meaningful difference by starting a purposeful business. Use these principles to discover and validate socially-conscious ideas that can have an impact on your community. JOHN SCHNOBRICH ON UNSPLASH For many entrepreneurs, the key motivation to start a business is seeking to solve an everyday problem or inconvenience—quite often one […]

An expected downturn in the memory market this year will reportedly shake-up the semiconductor sales leaderboard, and propel Intel back into the pole position. Intel had been the top semiconductor supplier in the world from 1993 to 2016, but a slumping PC market coupled with strong growth from competitors entrenched in ultra-mobile […]

Pace your career by decade, not accomplishment.JONATHANBORBA/UNSPLASH When it comes to managing our careers, we tend to think of our five year plans more than our long-term legacy, and that can ultimately hold us back in ways we don’t initially realize. Though there’s certainly no one set of prescriptive advice […]

Uphill? No worries, on the Tern GSD e-cargobikeTERN There are now more e-bikes sold in The Netherlands than non-electric bikes. But let me qualify that. According to new market statistics 40% of all bicycle sales in The Netherlands last year were e-bikes. However, when you strip out of the total […]

A busy high street scene with a couple holding hands and walking past fashion shopsGETTY A UK parliamentary inquiry into the decline of high streets and town centers has issued a proposal for an online sales tax to help secure their future. “The High Streets and Town Centres in 2030 […]

Marketing is one of the most important tools in the business ecosystem these days. It is not a magic wand that can set anything straight and right with the swirl of a stick. Marketing requires a series of intelligent moves and playing your cards right. Moreover, coming to the app […]

There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance. Along the way, they also become more and […]