20, Jun, 2019
Influencer marketing spending is on the rise

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The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]

Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]

A common attack levied at marketers is the failure to demonstrate value. Somebody who regularly tweets about this is Mark Stouse, CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses like HP, BMC Software and Honeywell Aerospace. After some time exchanging […]

The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Sales Navigator is LinkedIn on steroids: A completely separate appli­cation designed to meet salespeople’s needs. Subscriptions range from $64.99 per month for an annual personal subscription to $99.99 per month for an […]

Entrepreneurs can make a meaningful difference by starting a purposeful business. Use these principles to discover and validate socially-conscious ideas that can have an impact on your community. JOHN SCHNOBRICH ON UNSPLASH For many entrepreneurs, the key motivation to start a business is seeking to solve an everyday problem or inconvenience—quite often one […]

An expected downturn in the memory market this year will reportedly shake-up the semiconductor sales leaderboard, and propel Intel back into the pole position. Intel had been the top semiconductor supplier in the world from 1993 to 2016, but a slumping PC market coupled with strong growth from competitors entrenched in ultra-mobile […]

Pace your career by decade, not accomplishment.JONATHANBORBA/UNSPLASH When it comes to managing our careers, we tend to think of our five year plans more than our long-term legacy, and that can ultimately hold us back in ways we don’t initially realize. Though there’s certainly no one set of prescriptive advice […]

Uphill? No worries, on the Tern GSD e-cargobikeTERN There are now more e-bikes sold in The Netherlands than non-electric bikes. But let me qualify that. According to new market statistics 40% of all bicycle sales in The Netherlands last year were e-bikes. However, when you strip out of the total […]

A busy high street scene with a couple holding hands and walking past fashion shopsGETTY A UK parliamentary inquiry into the decline of high streets and town centers has issued a proposal for an online sales tax to help secure their future. “The High Streets and Town Centres in 2030 […]

Marketing is one of the most important tools in the business ecosystem these days. It is not a magic wand that can set anything straight and right with the swirl of a stick. Marketing requires a series of intelligent moves and playing your cards right. Moreover, coming to the app […]

There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance. Along the way, they also become more and […]

Božidar Abramović of Omnicom Media Group was elected the new chairman of the Marketing Association of Croatian Chamber of Commerce (HGK) at its latest session. Asked about the priorities, he said that “The first goal is to secure better marketing legislation.” Abramović has been at the helm of Omnicom Media Group for 12 years and […]

In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium.DEREK SIMPSON PHOTOGRAPHY In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted. In this environment, […]

Wells Fargo will continue to operate under a Federal Reserve restriction on its growth through the end of this year, its CEO said on Tuesday, longer than previously estimated. Shares of the San Francisco bank fell nearly 3 percent on Tuesday. Earlier, Wells reported fourth quarter profit of $1.21 a […]

Pete Najarian The short-term outlook of many in the options market has veteran trader Pete Najarian holding the fewest number of trades in his career, he told CNBC on Wednesday. “I have the smallest amount of equity in the options world that I’ve ever had since I’ve been trading,” Najarian, […]