20, Jun, 2019
Influencer marketing spending is on the rise

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The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]

The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Sales Navigator is LinkedIn on steroids: A completely separate appli­cation designed to meet salespeople’s needs. Subscriptions range from $64.99 per month for an annual personal subscription to $99.99 per month for an […]

New Delhi: Maruti Suzuki India Ltd is staring at a potential drop in both sales and market share as it weighs a plan to stop selling diesel cars from April next year. India’s largest carmaker garners nearly 30%, or about 450,000 units, of its annual sales from diesel cars. Maruti Suzuki expects […]

Global brokerage house HSBC has retained buy call on Reliance Industries, the oil-retail-to-telecom major, with a price target of Rs 1,500 per share, implying 12 percent potential upside from current levels. The stock has been one of the biggest gainers in last one year among largecaps, rising 46 percent while in […]

NEW DELHI: Billionaire Azim Premji’s two philanthropic trustsearned ₹11,357 crore ($1.65 billion) over the past nine years by way of dividends, share sales and buybacks, becoming one of the richest and largest charitable trusts in India. The earnings of the two trusts—Azim Premji Philanthropic Initiatives Pvt. Ltd or APPI (earlier called Azim Premji Foundation) […]

Reserve Bank of India (RBI) Governor Shaktikanta Das will hold a meeting with heads of Small Finance Banks on March 15 to discuss their participation in priority sector lending and financial inclusion. “Small Finance Banks have an important role in promoting financial inclusion and priority sector lending,” RBI Governor Shaktikanta […]

The hashtag wave seems to have gripped brand marketing plans. Whether one talks of creating awareness, increasing visibility, showcasing content or encouraging audience participation, brands increasingly believe that creating a hashtag, or even latching onto trending user generated ones, works wonders. Looking back, the #IceBucketChallenge in 2014, the longest running […]

Apple CEO Tim Cook greets shoppers at a Palo Alto Apple store on Sept. 21, 2018 for the release of the iPhone XS and iPhone XS Max. Apple’s stock climbed 6.8 percent Wednesday after the company reported that iPhone sales — once considered the most important metric for the company […]

China is already planning for next year’s international import expo. SHANGHAI, China — China’s largest city rolled out the red carpet this week to help President Xi Jinping try to show other nations how serious his country is about becoming their best customer. By official figures, more than 400,000 buyers […]

FBI Director Christopher Wray; CIA Director Gina Haspel and Director of National Intelligence Dan Coats arrive with other U.S. intelligence community officials to testify before a Senate Intelligence Committee hearing on “worldwide threats” on Capitol Hill in Washington, U.S., January 29, 2019. A new government report calls China the top […]

The Nerdwax team wants to stop your glasses from sliding Sometimes the best business ideas come from the most trivial challenges. For Nashville-native Don Hejny, the light bulb turned on after his glasses slid down the bridge of his nose. The touring audio engineer-turned-entrepreneur set out to solve the slippery […]