27, Feb, 2020
Q&A on the Book Testing Business Ideas

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As any entrepreneur will tell you, building a business from the ground up is not easy. If you want sustained growth, you’ve got to build a brand, establish a web and social media presence, cultivate a following, and generate leads. Not to mention the fact that you have to find […]

The next wave of billion-dollar business ideas–the new Googles, Netflixes, and Amazons–will emerge in the next two to three years. That’s according to technology forecaster and strategist Daniel Burrus, CEO of Burrus Research. “Two to three years is fast,” says Burrus. “This is a gigantic opportunity. This is an entrepreneur’s dream.” […]

NEW DELHI: Realty major DLFNSE 5.51 %’s sales bookings rose 16 per cent to Rs 1,425 crore during the first six months of this fiscal year, mainly due to demand for its ready-to-move in residential units. DLF, the country’s largest real estate firm in market capitalisation, had achieved sales bookings of Rs 1,225 crore […]

Amid ongoing slowdown in auto sector, Maruti Suzuki India plans to launch the S-Presso hatchback, ahead of the festival season, hoping that the new model will help it turn around sales this fiscal. The Maruti Suzuki S-Presso, a new hatchback with the styling of an SUV, will be launched in […]

The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have a coherent, comprehensive digital marketing strategy to stand out in a saturated market. That’s why companies continue to pay the big bucks to growth hackers and marketing experts. Cut off a […]

Rafael Nadal, who battled past an inspired Daniil Medvedev 7-5 6-3 5-7 4-6 6-4 in a thrilling final to claim his fourth U.S. Open crown, termed this night as one of the most emotional ones of his tennis career and also thanked the audience for their support. Already the King […]

Benchmark indices were down around one percent early on September 3. The Sensex was trading at 37,016 level, down over 300 points, while the Nifty slipped 96 points to trade at 10,927. The Nifty Auto was down over 1 percent, dragged by Tata Motors which shed 2 percent followed by Eicher Motors, […]

Flipkart and Amazon are currently running their Independence Day (August 15) special sales in India. Both the online retail giants are offering hundreds of deals and offers across all major product categories. This is probably a great time to upgrade or buy a new smartphone. Flipkart and Amazon are offering […]

Troubles for the real estate sector are far from getting over. While the sector struggles to recover amid liquidity squeeze after non-banking financial companies such as IL&FS and DHFL defaulted on loan payments, the recent directive by National Housing Bank (NHB) has dealt another blow. NHB has directed Housing Finance […]

Figuring out the best way to rejigger the marketing mix continues to be a challenge. But for marketers, in some ways, everything old is new again: Many are moving away from relying so heavily on Facebook and Instagram and reconsidering TV. Here is a sampling of what brand marketers, gathered […]

The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]