16, Sep, 2019
Fake followers in influencer marketing will cost brands $1.3 billion this year, report says

billion

Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off. Influencer marketing gives brands of all sizes a […]

Mergers and acquisitions (M&A) in the marketing world reached $33 billion in 2018, an increase of 144 percent on the previous year, according to consultancy R3. Technology companies rather than agency holding groups were the biggest spenders last year, with Adobe’s $4.75 billion acquisition of software firm Marketo being the […]