Brands pay billions of dollars globally a year to promote their products through influencers who have sizable followings on top social media sites. But a new report suggests that, for a good chunk of their spending, those advertisers are getting ripped off. Influencer marketing gives brands of all sizes a […]
The sales come after Trump vetoed an attempt by Congress to stop US support for the Saudi-led war in Yemen. US President Donald Trump’s administration has bypassed Congress to sell $8.1 billion in arms to Saudi Arabia and other Arab allies, citing a threat from Iran. Secretary of State Mike […]
Mergers and acquisitions (M&A) in the marketing world reached $33 billion in 2018, an increase of 144 percent on the previous year, according to consultancy R3. Technology companies rather than agency holding groups were the biggest spenders last year, with Adobe’s $4.75 billion acquisition of software firm Marketo being the […]
