20, Sep, 2019
How brands are using experiential marketing to increase sales

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For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in […]

The geographic diversification of international trade and investment has become a public policy goal of many countries, including Canada. Increasingly, policy-makers are raising concerns regarding the risks, largely political, that arise when there’s too much concentration of trade and investment on a small number of trading partners. Trade in services, however, […]

Sales of existing homes skyrocketed a whopping 11.8 percent in February compared with January, according to the National Association of Realtors. That is the largest monthly jump ever, with the exception of a change in mortgage policy in 2015 that temporarily skewed the data. Realtors pointed squarely to dropping mortgage […]

There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance. Along the way, they also become more and […]

For those over 50 and gainfully employed, a new study says you have a 56% chance that you’ll be let go before you’re ready to retire, risking substantial income loss. The study supports my own observations via client work that there is no real job security, only “career security.” In a sense employees […]

Christine Mushi | Bloomberg | Getty Images Cows stand at the Lookout dairy farm in North Hatley, Quebec, Canada on Wednesday, Sept. 5, 2018. Canadian dairy farmers are fuming over the renegotiated trade deal with the U.S. due to concessions Ottawa made that could lead to hundreds of millions in […]

Now that the New Year is here, you have an opportunity for a clean start on your crypto trading activity. Here are a few tips to keep in mind for 2019 that will help make your life much easier come tax time next year. Tip #1: Limit the number of exchanges used for […]

medical services manager (20% job growth through 2024); medical technologist (14%); nursing assistant (11%); personal care aide (39%); and registered nurse (15%). Application software developer (31%) and construction laborer (12%) were the two non-healthcare jobs that made the list of top eight in-demand jobs and actually ranked number 1 and […]

That’s the takeaway from a recent survey of 300 organizations released by Genpact, which shows notable progress in AI from a similar survey conducted in 2017.  Companies are moving from using AI at the fringe of their operations in 2017 to deploying it in their core processes, the survey finds. The […]