03, Dec, 2019
Apple taking ‘slow-roll’ approach to marketing TV+, spending data shows

Approach

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]

The quality of a client isn’t dependent solely on their spending power. In today’s sales world, all clients are equally important, but dealing with a small business may require a sales team to develop a different approach than when they confer with a substantial corporate entity. Smaller clients shouldn’t have […]