15, Dec, 2019
Apple taking ‘slow-roll’ approach to marketing TV+, spending data shows

Apple

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]

Apple CEO Tim Cook greets shoppers at a Palo Alto Apple store on Sept. 21, 2018 for the release of the iPhone XS and iPhone XS Max. Apple’s stock climbed 6.8 percent Wednesday after the company reported that iPhone sales — once considered the most important metric for the company […]

Stephanie Keith | Getty Images Tim Cook, CEO of Apple laughs while Lana Del Rey (with iPad) takes a photo during a launch event at the Brooklyn Academy of Music on October 30, 2018 in New York City. Apple doesn’t have the greatest track record when it comes to disrupting […]

The worst could be over for the iPhone, according to top Apple analyst Ming-Chi Kuo. The analyst with TF International Securities — among the first to point to shrinking handset sales — now sees “limited downside risks for Apple and iPhone suppliers’ share prices.” iPhone shipments for Apple’s fiscal second […]