04, Jun, 2020
Inside Dell’s Marketing Strategy

Strategy

For many tech brands the target is fairly narrow. At Dell, the opposite holds true. COVID-19 disruptions have amplified the already formidable task of guiding strategy. I recently asked Dell CMO Allison Dew how she has been approaching the challenges of steering marketing strategy forward. Paul Talbot: In what ways has the pandemic […]

Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]

Seeing across all aspects of a contingent workforce and incorporating full-time employee data — known as total talent management — is critical to better resource planning and making smarter, more strategic decisions to drive cost savings and program efficiency. Organizations can enhance their sourcing efforts by embracing business intelligence-based tools […]