26, Nov, 2022
Top 4 Ways to Create Successful Social Content Across Paid, Owned, Earned and Shared

Social

Four key areas of focus will ensure that you give your customers the best experience across social. Consumers’ time on social media has spiked since the COVID-19 outbreak and users are absorbing more digital content than ever before. In fact, Gartner research shows 80% of consumers in the U.S. and U.K. are […]

The hashtag wave seems to have gripped brand marketing plans. Whether one talks of creating awareness, increasing visibility, showcasing content or encouraging audience participation, brands increasingly believe that creating a hashtag, or even latching onto trending user generated ones, works wonders. Looking back, the #IceBucketChallenge in 2014, the longest running […]