03, Dec, 2019
Apple taking ‘slow-roll’ approach to marketing TV+, spending data shows

‘slow-roll’

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]