11, Jul, 2020
The Rise of Cause Marketing

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Americans prioritize companies that are responsible (86 percent), caring (85 percent), advocate for issues (81 percent), protect the environment (79 percent) and give back to important causes (73 percent), according to a study by Porter Novelli. These stats showcase the fact that cause marketing is on the rise. Cause marketing is defined as “the cooperative […]

The influencer marketing space is expected to reach $10 billion by 2022, up from $2 billion in 2017, according to Business Insider Intelligence. But just how much should businesses spend on their influencers to take advantage of this growth? San Francisco-based influencer marketing platform Linquia has recently released a new report on the […]