13, Nov, 2019
‘We can’t reach in-house talent on weekends’: Brand marketers sound off on in-house agencies and Facebook

Marketers

Figuring out the best way to rejigger the marketing mix continues to be a challenge. But for marketers, in some ways, everything old is new again: Many are moving away from relying so heavily on Facebook and Instagram and reconsidering TV. Here is a sampling of what brand marketers, gathered […]

A common attack levied at marketers is the failure to demonstrate value. Somebody who regularly tweets about this is Mark Stouse, CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses like HP, BMC Software and Honeywell Aerospace. After some time exchanging […]