22, Sep, 2020
How To Fine-Tune Communication Between Marketing And Sales

How

Kohl’s knows its women’s apparel business needs work. And it has a plan to try to fix it. “Our women’s business remained challenged throughout the year,” CEO Michelle Gass told analysts during a post earnings conference call on Tuesday. “We recognize that we need a much more significant reinvention in women’s […]

Carol Dweck, world-renowned Stanford University psychologist’s latest book, Mindset: The New Psychology of Success, she describes the two opposing mindsets that people possess. These outlooks are the view that each of us holds about our abilities and talents. And they may also be what is holding back your career. In a recent […]

Searching for the next business idea? The opportunity may be much more obvious — and closer — than you imagine. Fed up with having having a bulky wallet in his back pocket, Daniel Kane, CEO and co-founder of The Ridge, turned that frustration into a multi-million dollar brand. What started with The Ridge Wallet […]

For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in […]

The quality of a client isn’t dependent solely on their spending power. In today’s sales world, all clients are equally important, but dealing with a small business may require a sales team to develop a different approach than when they confer with a substantial corporate entity. Smaller clients shouldn’t have […]

The geographic diversification of international trade and investment has become a public policy goal of many countries, including Canada. Increasingly, policy-makers are raising concerns regarding the risks, largely political, that arise when there’s too much concentration of trade and investment on a small number of trading partners. Trade in services, however, […]

The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Sales Navigator is LinkedIn on steroids: A completely separate appli­cation designed to meet salespeople’s needs. Subscriptions range from $64.99 per month for an annual personal subscription to $99.99 per month for an […]

I’ve had the privilege of delivering cloud training to over 300,000 students globally. Along the way, I’ve worked with both teams and individuals who are trying to adapt to the modern era of cloud computing. Some of the most common questions I’ve found myself answering revolve around transitioning into roles […]

Sales of existing homes skyrocketed a whopping 11.8 percent in February compared with January, according to the National Association of Realtors. That is the largest monthly jump ever, with the exception of a change in mortgage policy in 2015 that temporarily skewed the data. Realtors pointed squarely to dropping mortgage […]