12, Aug, 2022
What is a Marketing Plan & How to Write One [+Examples]

How

For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you’ve never done something like that before. You don’t even […]

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference […]

Business intelligence (BI) combines business analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations to make more data-driven decisions. In practice, you know you’ve got modern business intelligence when you have a comprehensive view of your organization’s data and use that data to drive change, […]

International trade is the lifeblood of the world economy, but is subject to constant change from economic, political and environmental forces. Emerging economies have seen their share of total global trade rocket in recent years. China, for instance, is now responsible for 15% of all world exports. Unfinished goods, components […]

Any type of incongruences’ between your accounting values and the details in your income tax return is among the last thing any business owner wants. In the face of the pressures of the tax season, you have piles of compliances to tackle for your business. Such discrepancies in these times […]

Kohl’s knows its women’s apparel business needs work. And it has a plan to try to fix it. “Our women’s business remained challenged throughout the year,” CEO Michelle Gass told analysts during a post earnings conference call on Tuesday. “We recognize that we need a much more significant reinvention in women’s […]

Carol Dweck, world-renowned Stanford University psychologist’s latest book, Mindset: The New Psychology of Success, she describes the two opposing mindsets that people possess. These outlooks are the view that each of us holds about our abilities and talents. And they may also be what is holding back your career. In a recent […]

Searching for the next business idea? The opportunity may be much more obvious — and closer — than you imagine. Fed up with having having a bulky wallet in his back pocket, Daniel Kane, CEO and co-founder of The Ridge, turned that frustration into a multi-million dollar brand. What started with The Ridge Wallet […]

For any brand to sustain itself in this cut-throat market, it needs to instill a certain recall value in the minds of its existing and potential customers. Today, several brands are leveraging digital technologies to create effective marketing campaigns that reach a wider network of people and stay fresh in […]