What is content marketing? Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There are four forms of content: Written word Audio Video Images We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds […]
Following global COVID-19 pandemic era economic trends, bilateral U.S.-India trade in goods and services contracted from $145.9 billion in 2019 to $121.8 billion in 2020. Moreover, Indian GDP declined by eight percent (compared to 4.2 percent growth in 2019). India was the United States’ 12th largest trading partner with sales of […]
If you can walk into a supermarket and find Costa Rican bananas, Brazilian coffee, and a bottle of South African wine, you’re experiencing the impacts of international trade. International trade allows countries to expand their markets and access goods and services that otherwise may not have been available domestically. As […]
Historically, the practice of sponsorships has followed a “brand message first, fan experience second” cadence. In the past, brands tended to value recognition over engagement and poured their sponsorship dollars into naming rights, signage and logo placement to stand out. Through partnerships, brands expected to reap the benefits of this […]
