06, Oct, 2022
Content Marketing: A Modern Guide

Guide

What is content marketing? Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There are four forms of content: Written word Audio Video Images We mainly talk about writing, audio, and video here on Copyblogger, so we’ll go through each of those different kinds […]

Historically, the practice of sponsorships has followed a “brand message first, fan experience second” cadence. In the past, brands tended to value recognition over engagement and poured their sponsorship dollars into naming rights, signage and logo placement to stand out. Through partnerships, brands expected to reap the benefits of this […]