‘How to increase sales?’ is the question that appears on the agenda in every company regardless of its size and the industry it operates in. For me, the answer seems to be rather obvious – with robust sales analysis. But still, sales departments of many companies don’t have such. This […]
When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference […]
Business intelligence definition Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence […]
The Interactive Advertising Bureau’s second annual Direct Brand Summit late last month was a meaty conference, chock full of insights. Even if you’re not in the direct-to-consumer ecosystem, the event offered wisdom into how retail is evolving, and the advantages of DTC and incumbent brands. The conference also offered a mix of […]
Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]
The Australian dollar fell versus the greenback on Friday after a private survey showed factory activity in China shrank by the most in almost three years in January. The Australian dollar, often considered a barometer for global risk appetite, fell 0.4 percent to $0.7246. The kiwi was at $0.6907, down […]
Oil prices held steady on Friday, torn between hopes the United States and China could soon settle their trade disputes and new data raising fresh concerns over China’s economic slowdown. International Brent crude oil futures were at $60.87 per barrel at 244, 3 cents above their last close. U.S. West […]
