16, May, 2022
Sales Analytics: Revealing the Power of Data in Sales

data

When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference […]

Business intelligence definition Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence […]

The Interactive Advertising Bureau’s second annual Direct Brand Summit late last month was a meaty conference, chock full of insights. Even if you’re not in the direct-to-consumer ecosystem, the event offered wisdom into how retail is evolving, and the advantages of DTC and incumbent brands. The conference also offered a mix of […]

Apple TV+ officially debuted to the public yesterday, but Apple has been teasing and promoting the launch since March. New data from iSpot.TV, first reported by The New York Times, sheds light on how much Apple is spending on marketing for TV+. The report explains that Apple is taking a ‘slow-roll’ approach […]