02, Apr, 2020
A requiem for the old marketing rules, may they rest in P’s

A

If you pursued a marketing degree in the last fifty years, you’re probably more than passingly familiar with The Five P’s: Product, Price, Place, Promotion, and People. They’re the traditional pieces of the marketing puzzle that, when put together, should reveal your go-to-market strategy by answering the questions: What am I […]

Humans are expected to generate 3.4 billion tons of trash annually by 2050 and countries are simply running out of places to dump the waste in. But the problem isn’t just limited to where to dispose of the waste, it also poses an enormous threat to public health and the […]

Telford Centre is looking for local independent small business ideas to take part in this year‘s ‘Step Up‘ initiative. The successful candidates will receive space free of charge at the centre to retail their product in July, as well as free expert advice and support to help understand the shopping […]

If you read Entrepreneur, chances are you have aspirations beyond what you’re currently doing. Whether you want to build your own business from the ground up or supplement your income towards bigger goals and dreams, having a side hustle can be the seed for something special. And digital marketing is one […]

The next wave of billion-dollar business ideas–the new Googles, Netflixes, and Amazons–will emerge in the next two to three years. That’s according to technology forecaster and strategist Daniel Burrus, CEO of Burrus Research. “Two to three years is fast,” says Burrus. “This is a gigantic opportunity. This is an entrepreneur’s dream.” […]

Historically, the practice of sponsorships has followed a “brand message first, fan experience second” cadence. In the past, brands tended to value recognition over engagement and poured their sponsorship dollars into naming rights, signage and logo placement to stand out. Through partnerships, brands expected to reap the benefits of this […]

Searching for the next business idea? The opportunity may be much more obvious — and closer — than you imagine. Fed up with having having a bulky wallet in his back pocket, Daniel Kane, CEO and co-founder of The Ridge, turned that frustration into a multi-million dollar brand. What started with The Ridge Wallet […]

Are you feeling stuck in a career path you don’t remember choosing, but you’re afraid to leave it because you feel like you can’t? Well, take heart. You’re not alone. One report found that only 27% of college graduates work in a field that is related to their chosen field of study. […]

Don’t give up hope of working for a top-tier investment bank, if you fail to nail a job in one straight after graduation, says UBS’s top investment banker in Asia. In recent years about 60% to 70% of UBS’s graduate hires in Asia have previously interned with the bank, says […]

Do you have a Bitcoin SV (BSV) startup venture or commercial project that could use a little investment support to make a big difference? The Bitcoin Association has some great news for you. The first ever BSV Venture Pitch Day will be held in Seoul on Sunday, September 29, just days before […]

According to data from Startup Grind, it can take anywhere from 10 to 38 weeks to build an app. Within this time frame the amount of time required to finish the project largely depends on the scope of the app and the number of features included. Developers have to allot time for […]