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Brian Madden is the Technology Officer and Futurist at Citrix with more than 30 years of experience as a globally recognized technologist, futurist, and storyteller. His work focuses on assisting businesses in anticipating and preparing for the future. His interest in knowledge work and emerging tech trends began in the 1990s with the rise of enterprise mobility and SaaS. He now aids business leaders in comprehending artificial intelligence’s transformative potential. He stated, “AI will be the biggest impact on work that I’ve seen in my entire career.” Over the years, Brian has delivered more than 1,000 keynote speeches around the world. He has written more than 2,000 blog posts and six books, all of which have sold more than 100,000 copies. This fall, Brian will travel from his home in Paris to MAICON to explore how AI is fueling an employee revolution.
A Preview of the Session: From the Inside Out, Rethinking AI Strategy A quiet revolution is underway. Employees are actively experimenting with AI tools across organizations, particularly within marketing teams, driving innovation from the ground up. Rather than viewing this movement as a threat, Brian Madden will share how leaders can embrace and channel this momentum to benefit the entire organization.
He explains that many conventional businesses treat AI solely as an IT problem, erecting firewalls and imposing restrictions without considering the bigger picture. In point of fact, AI ought to be discussed alongside business strategy and human resources. In his session, Brian will explore practical, actionable ways leaders can turn employee-led innovation into a lasting competitive advantage.
Lesson Learned: AI Will Make Waves from the Bottom Up
He goes on to explain that while organizational releases of AI apps and tools are great, they will not fundamentally change the way teams operate. Instead, the AI tools that people use every day will cause major shifts. “Everyone is looking out to sea expecting a 200-foot wave, but they don’t realize the water is slowly rising up through the ground they are standing on,” he says, comparing this change to an approaching tsunami. Looking Ahead: It Takes Time for Real Change Organizations are built on complex systems—people, processes, regulations, training, workflows, and more. Even the most powerful AI tool can’t overhaul an entire operation overnight.
While AI adoption is already happening from the bottom up, it will take time for it to fully rise through the ranks and reshape how work gets done.
