06, Dec, 2019
Is Your Business Idea Any Good? 5 Indicators That It Isn’t …

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Given your entrepreneur’s spirit, you likely have more business ideas than you have time to pursue. Every new consumer pain, every new piece of technology, every up-and-coming sales trend: They all seem to spark a new, ambitious, seemingly fool-proof business idea. And while you’d love to pursue all of those ideas at once, […]

In business, what gets measured gets managed, and that’s especially true for marketing. It’s important to test your marketing strategy — you won’t know if you’re on the right track until you take the time to analyze the results of your efforts. Your marketing is the link between your product and your […]

Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]

That’s the core question at the heart of ‘It Takes,’ the first global marketing campaign of the Women’s Tennis Association (WTA) since 2015. Based on an idea by boutique brand experience agency Stevie & Fern in St Petersburg, Florida, the WTA asked more than 140 players, ranging from those in […]

A common attack levied at marketers is the failure to demonstrate value. Somebody who regularly tweets about this is Mark Stouse, CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses like HP, BMC Software and Honeywell Aerospace. After some time exchanging […]

Apple CEO Tim Cook greets shoppers at a Palo Alto Apple store on Sept. 21, 2018 for the release of the iPhone XS and iPhone XS Max. Apple’s stock climbed 6.8 percent Wednesday after the company reported that iPhone sales — once considered the most important metric for the company […]

Information technology professionals in Asia are set for a lucrative future, according to a new report that found tech wages in the region are on the rise. U.S.-based software management firm Puppet surveyed 3,000 IT professionals globally and found that salaries in Asia Pacific outpaced Europe in 2018. IT practitioners […]

There are two wings to the Facebook empire: sales and engineering. Engineering is the domain of CEO Mark Zuckerberg. Sales is COO Sheryl Sandberg’s. Engineers like to work comfortably and quietly. Sales is loud. Engineering is young and very male. Sales skews older and more diverse. Most engineers can go […]

There are official and unofficial reasons for it. The official reasons have to do with China’s unfair competition strategy. Its corporations take advantage of America’s open markets, while China keeps its own markets closed to American corporations and products. This unfair competition results in lower output, factory closures, and job […]