03, Jul, 2020
The Rise of Cause Marketing

cause

Americans prioritize companies that are responsible (86 percent), caring (85 percent), advocate for issues (81 percent), protect the environment (79 percent) and give back to important causes (73 percent), according to a study by Porter Novelli. These stats showcase the fact that cause marketing is on the rise. Cause marketing is defined as “the cooperative […]

August’s retail sales could be muddied by the negative payback from Amazon Prime Day promotions that sent July sales sharply higher. Friday’s August retail sales report is the last big economic report before the Fed begins its two-day meeting Tuesday. Economists expect a gain of just 0.2%, after a much better than expected […]