20, Sep, 2020
Colin Lewis: All marketing is data-driven marketing

Marketing

Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. On average, businesses publish 18 videos each month, according to […]

That’s the core question at the heart of ‘It Takes,’ the first global marketing campaign of the Women’s Tennis Association (WTA) since 2015. Based on an idea by boutique brand experience agency Stevie & Fern in St Petersburg, Florida, the WTA asked more than 140 players, ranging from those in […]

A common attack levied at marketers is the failure to demonstrate value. Somebody who regularly tweets about this is Mark Stouse, CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses like HP, BMC Software and Honeywell Aerospace. After some time exchanging […]

Vanguard is launching its first-ever actively managed mutual fund focused on environmental, social and governance factors. ASSOCIATED PRESS Vanguard, the $5.3 trillion-in-assets behemoth that popularized index investing, announced it’s jumping on the ESG bandwagon. ESG strategies consider environmental, social and governance factors when choosing stocks and bonds. It’s Wall Street’s latest […]

Marketing is one of the most important tools in the business ecosystem these days. It is not a magic wand that can set anything straight and right with the swirl of a stick. Marketing requires a series of intelligent moves and playing your cards right. Moreover, coming to the app […]

There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online and offline activities without a second thought. As they do, they gain a penchant for modern conveniences, such as speed, utility and real-time assistance. Along the way, they also become more and […]

The 2019 officers and trustees of the Internet Mobile Marketing Association of the Philippines (IMMAP). Handout MANILA — The Internet Mobile Marketing Association of the Philippines pushed for digital marketing excellence as it announced its 2019 officers and board members during a recent general meeting. The core of IMMAP’s vision this […]

Video marketing is as important for any brand as is having a social media presence. While reading content online helps broaden one’s horizon, how many people are interested in reading about a brand? Not many. While watching videos on television has also become passé, online videos have become the secret […]

Like the Internet, social media, and mobile before, blockchain technologiesrepresent a significant opportunity for enterprise marketers to reduce the cost of marketing operations, create more unique customer experiences, build improved customer relationships, and reduce corporate risk. We’ve been tracking the landscape of companies emerging to disrupt marketing with blockchain technology, and, since our first […]

Božidar Abramović of Omnicom Media Group was elected the new chairman of the Marketing Association of Croatian Chamber of Commerce (HGK) at its latest session. Asked about the priorities, he said that “The first goal is to secure better marketing legislation.” Abramović has been at the helm of Omnicom Media Group for 12 years and […]

The rise of voice assistants has put a new customer-facing channel on the map for marketers. The promise is clear: voice-enabled devices operate as a fine blend of digital and physical realities, which makes room for truly contextual interactions with users. But with voice technology so young, it’s still unclear if it […]